01Acid Agency Deck

Harbor Field Press can grow by choosing fewer, sharper bets.

Quarterly reading program report | Fictional executive review

Q3 2025 / Strategy office
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02Acid Agency Deck

This review turns audience signals into three funding decisions.

  1. What the quarter changed
  2. Where reader energy concentrated
  3. Which formats earned repeat attention
  4. Three bets for the next quarter
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03Acid Agency Deck

The strongest signal was not reach; it was return behavior.

Readers who completed one program session were 2.4x more likely to join another within 30 days. Source: fictional Q3 reading program panel, n=1,840.

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04Acid Agency Deck

Three audience behaviors now shape the editorial opportunity.

Small-group momentum

Readers stayed longer when sessions included a visible peer prompt and a shared closing note.

Series appetite

A recurring monthly frame outperformed isolated one-off topics on second-session attendance.

Practical depth

Short field guides earned fewer starts but the highest save and revisit rates.

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05Acid Agency Deck

The program converted attention into a healthier repeat pattern.

68%
session completion rate, up 11 points quarter over quarter
2.4x
repeat attendance among first-session completers
41%
of saves came from field-guide formats
14
active reader-led discussion circles
Acid Agency Deck · Sample figures, replace with sourced data05 / 10
06Acid Agency Deck

Field guides created the clearest path from reading to return.

return index
86Field guides72Monthly salons58Short essays44Open forums
TakeawayFund depth where the audience can apply an idea, then give it a recurring social frame.
Acid Agency Deck · Sample figures, replace with sourced data06 / 10
07Acid Agency Deck

The next quarter should trade broad programming for repeatable depth.

Keep the current mix

  • More one-off topics
  • Broad promotion windows
  • Success measured by starts
  • Editorial effort spread thin

Fund the sharper system

  • Three recurring field-guide arcs
  • Small-group follow-up prompts
  • Success measured by return
  • Production effort around proven formats
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08Acid Agency Deck

A 90-day editorial cycle can test the new system without overcommitting.

WEEK 01

Select three field-guide themes from the highest-save topics.

WEEK 04

Run the first guided session and capture return-intent signals.

WEEK 08

Add peer discussion prompts and compare repeat attendance.

WEEK 12

Review the cohort evidence and lock the next season arc.

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09Acid Agency Deck
“
The program feels less like a calendar now and more like a place I can come back to.
Fictional reader interview, participant 07
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10Acid Agency Deck

Approve three focused experiments and review return behavior in 90 days.

  1. Fund three field-guide arcs with one editor each
  2. Add a repeat-session prompt to every program page
  3. Return with cohort evidence, not just reach totals
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