Mara Linde
Identity with a point of view. I build distinct, practical identities for small businesses ready to be recognized on sight.
Selected work · sample project imagery
Tide Room
Sample image · Identity · Signage · 2024Good Measure
Sample image · Identity · Editorial · 2024The person behind the work
I am Mara, an independent designer working with founders who know what they make matters. My practice moves between research, typography, and the details people take home.
- One designer from first conversation to final files
- Systems built for print, digital, and everyday use
Where I can help
Positioning
Find the idea your audience should remember and give the work a clear direction.
Identity
Create a coherent visual language, from wordmark and type to color and imagery.
Applications
Carry the identity into packaging, print, signage, and useful brand guidelines.
A considered process
01 · Listen
We map the business, audience, constraints, and what the identity needs to do.
02 · Explore
I present distinct directions with reasoning and examples in context.
03 · Refine
We develop the chosen direction into a flexible working system.
04 · Handover
You receive organized assets and guidance for using them with confidence.
Before we begin
What kinds of projects do you take on?
I focus on identity systems and their applications for independent businesses, cultural projects, and thoughtful products.
Can you work with an existing identity?
Yes. I can assess what is worth keeping and develop the parts that no longer serve the business.
What should I include in an inquiry?
Tell me what you are building, the work you need, your timing, and any budget range you can share.
Let's make it recognizable.
Have a project in mind? Send a short note about what you are building.