Independent brand designer · Bristol

Mara Linde

Identity with a point of view. I build distinct, practical identities for small businesses ready to be recognized on sight.

Selected work · sample project imagery

Fieldwork Bakery

Sample image · Identity · Packaging · 2025

Tide Room

Sample image · Identity · Signage · 2024

Good Measure

Sample image · Identity · Editorial · 2024

The person behind the work

I am Mara, an independent designer working with founders who know what they make matters. My practice moves between research, typography, and the details people take home.

  • One designer from first conversation to final files
  • Systems built for print, digital, and everyday use

Where I can help

Positioning

Find the idea your audience should remember and give the work a clear direction.

Identity

Create a coherent visual language, from wordmark and type to color and imagery.

Applications

Carry the identity into packaging, print, signage, and useful brand guidelines.

A considered process

  1. 01 · Listen

    We map the business, audience, constraints, and what the identity needs to do.

  2. 02 · Explore

    I present distinct directions with reasoning and examples in context.

  3. 03 · Refine

    We develop the chosen direction into a flexible working system.

  4. 04 · Handover

    You receive organized assets and guidance for using them with confidence.

Before we begin

What kinds of projects do you take on?

I focus on identity systems and their applications for independent businesses, cultural projects, and thoughtful products.

Can you work with an existing identity?

Yes. I can assess what is worth keeping and develop the parts that no longer serve the business.

What should I include in an inquiry?

Tell me what you are building, the work you need, your timing, and any budget range you can share.

Let's make it recognizable.

Have a project in mind? Send a short note about what you are building.