Independent brand design
Aster Field Studio
Identity and editorial design for people building something worth returning to. Led by independent designer Lena Hart.
A considered point of view
Aster Field is the independent practice of Lena Hart. I make identities that hold together across a label, a page, a screen, and the small moments between them.
- A direct working relationship from first conversation to final files
- Systems designed for real production, not just presentation
Selected work
Vela Pantry (case study pending)
Packaging · Art direction · PendingThe Common Ledger (case study pending)
Identity · Print system · PendingWhat I make
Brand identity
A clear visual language built from positioning, typography, color, and practical usage rules.
Editorial systems
Layouts and templates that give long-form stories room to breathe across print and web.
Digital expression
Responsive page design that carries the identity through everyday publishing.
How we work
01 · Understand
We define the audience, constraints, and decisions the design needs to support.
02 · Develop
I explore a focused direction and test it across the places your identity will live.
03 · Deliver
You receive organized files, usage guidance, and a handoff built for your team.
Before we begin
What kinds of projects are a good fit?
Brand identities, editorial systems, and compact websites for teams ready to clarify how they present their work.
Do you work with existing identities?
Yes. I can refine an established system or extend it into a new publication, package, or digital space.
What should I include in an inquiry?
Tell me what you are making, what needs to change, your hoped-for timeline, and who will approve the work.
Let's make it coherent.
The inquiry destination is pending final contact details. Add the approved studio email or form URL before launch.