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Our learning titles are reaching more readers.

Quarterly course-content review for a fictional independent publisher. All figures in this sample are illustrative.

Fieldnote Publishing | Executive review | Q2
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02Inclusive Cutpaper Deck

We will turn audience signals into two editorial decisions.

  1. Review reach and completion
  2. Identify where readers leave
  3. Compare the current and proposed formats
  4. Agree on the next publishing cycle
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03Inclusive Cutpaper Deck

Reach grew, but completion still needs attention.

24.8k
Quarterly course starts
+18%
Starts versus prior quarter
41%
Course completion rate
Inclusive Cutpaper Deck · Sample figures, replace with sourced data03 / 09
04Inclusive Cutpaper Deck

Shorter lessons retained more readers.

completion %
54Under 8 min428-15 min29Over 15 min
TakeawayIllustrative sample: completion falls as lesson length increases; this comparison does not establish cause.
Inclusive Cutpaper Deck · Sample figures, replace with sourced data04 / 09
05Inclusive Cutpaper Deck

A modular format can make the next release easier to finish.

Current format

  • Long lessons combine several tasks
  • Examples appear near the end
  • Readers receive one final recap

Proposed format

  • One task anchors each short lesson
  • Examples appear beside the instruction
  • Each lesson ends with a brief recap
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06Inclusive Cutpaper Deck

Three editorial changes address the clearest friction.

Shorten

Split lessons that require more than one distinct task.

Clarify

Place a worked example next to each new concept.

Review

Test language and examples with a varied reader panel.

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A six-week pilot will test the revised format.

Weeks 1-2

Select two existing lessons and document baseline measures.

Weeks 3-4

Publish revised versions and gather reader feedback.

Weeks 5-6

Compare completion and feedback before scaling.

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08Inclusive Cutpaper Deck
“
We should make the next useful step visible before asking readers to commit more time.
Illustrative editorial principle, not a customer quotation
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09Inclusive Cutpaper Deck

We can approve the pilot and review the evidence in six weeks.

  1. Approve two lessons for revision
  2. Confirm the reader-review panel
  3. Set the pilot review date
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