Independent brand designer / Bristol

IONA MERCER

Identities and packaging for useful things with a point of view.

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SELECTED WORK / 01-04

Neighborhood Pantry / Case study

Read the case study: Neighborhood Pantry / Case study

01 · Identity, packaging · 2025 · View project

The Reading Room / Case study

Read the case study: The Reading Room / Case study

02 · Identity, print · 2024 · View project

Daily Objects / Case study

Read the case study: Daily Objects / Case study

03 · Identity, art direction · 2024 · View project

Field Notes Market / Case study

Read the case study: Field Notes Market / Case study

04 · Packaging, signage · 2023 · View project

DESIGN WITH A REASON TO EXIST

I work with founders and small teams to turn a clear idea into an identity people can recognize and use. The best result is not just a striking first impression; it is a system that still works on a label, a storefront, and the next thing you make.

  • Based in Bristol; working with clients everywhere
  • Direct collaboration from first conversation to final files
  • Built for real production, not just presentation

WHAT I CAN MAKE

Brand identity

Positioning, visual direction, marks, typography, and a practical identity system.

Packaging

Shelf-ready formats, material direction, and artwork prepared for production.

Print & digital

The applications that bring an identity into everyday use, from menus to web pages.

HOW WE WORK

  1. 01 / Understand

    We define the audience, the constraints, and what the identity needs to accomplish.

  2. 02 / Shape

    I develop a focused direction and test it on the formats that matter most.

  3. 03 / Deliver

    You receive production-ready assets and a concise guide for using them well.

BEFORE WE BEGIN

What kinds of projects are a good fit?

I work best with independent businesses that have a clear offering and are ready to invest in a considered identity or packaging system.

Can you work with an existing identity?

Yes. I can extend a sound existing system into packaging, print, or digital applications without starting over.

What should I send in an inquiry?

A short description of your business, the work you need, your intended launch date, and an approximate budget are enough to begin.

HAVE A PROJECT IN MIND?

Tell me what you are making, where it needs to live, and when you hope to launch.

PROJECT INQUIRY

Share your email and I will reply with the next useful question.