01Ochre Editorial Deck

PAID READERSHIP GREW, BUT RETENTION NEEDS ATTENTION.

Quarterly audience and editorial review for North District Publishing, a fictional sample organization.

Q2 REVIEW | FICTIONAL SAMPLE DATA
Ochre Editorial Deck01 / 09
02Ochre Editorial Deck

THREE QUESTIONS WILL GUIDE THE NEXT QUARTER.

  1. Where did paid readership grow?
  2. Which readers are at risk of leaving?
  3. What should the editorial team prioritize?
Ochre Editorial Deck02 / 09
03Ochre Editorial Deck

PAID READERSHIP REACHED 52,000 BY JUNE.

52k
Paid readers in June
+30%
Growth from the 40,000-reader baseline
88%
Quarter-end reader retention
Ochre Editorial Deck · Sample figures, replace with sourced data03 / 09
04Ochre Editorial Deck

STEADY MONTHLY GAINS ADDED 12,000 PAID READERS.

readers (000s)
40Feb43Mar46Apr49May52Jun
TakeawayThe fictional sample series rises by 3,000 readers in each observed month.
Ochre Editorial Deck · Sample figures, replace with sourced data04 / 09
05Ochre Editorial Deck

ACQUISITION OUTPACED THE RETENTION PLAN.

What worked

  • A weekly briefing brought readers back to the site.
  • Topic-led bundles gave new readers a clear entry point.

What needs work

  • Renewal messages arrived late in the reader journey.
  • The team lacked a consistent view of cancellation reasons.
Ochre Editorial Deck05 / 09
06Ochre Editorial Deck
“
Readers told us the reporting was useful; they wanted a clearer reason to keep paying each month.
Fictional internal editorial review, Q2
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A THREE-STEP RETENTION TEST CAN START NEXT MONTH.

Week 1

Group cancellation reasons from the existing feedback log.

Weeks 2-3

Test a clearer renewal message with one reader segment.

Week 4

Compare renewals and document the editorial implications.

Ochre Editorial Deck07 / 09
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THREE EDITORIAL CHOICES WILL SHAPE THE TEST.

Clarify the offer

Name the reporting readers receive on a recurring basis.

Listen earlier

Collect feedback before readers reach the renewal point.

Measure retention

Review renewals alongside acquisition in the same report.

Ochre Editorial Deck08 / 09
09Ochre Editorial Deck

APPROVE THE RETENTION TEST BEFORE THE NEXT CYCLE.

  1. Confirm the reader segment and success measure.
  2. Assign an owner to the renewal message.
  3. Review results at the next editorial meeting.
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