Independent brand strategist · Taipei
Make the useful feel unmistakable.
I help thoughtful teams turn complex offers into clear brands, practical stories, and identities people remember.
A few markers from the work
9 yearsBuilding and guiding brands
18Launches and repositionings
4 marketsAsia-Pacific project experience
Selected work
North Room Studio
Brand strategy · 2023Common Current
Naming · Launch story · 2022Open Table Fund
Campaign identity · 2021Experience
My work connects business intent to the words and visual systems people meet every day. I partner closely with founders and small teams, bringing structure to early ideas and making the next decision easier.
- Positioning and message architecture
- Naming and launch narratives
- Identity direction and creative briefs
How a project takes shape
Listen closely
Understand the offer, audience, constraints, and what success needs to look like.
Find the signal
Distill research and conversations into a focused position and usable story.
Make it usable
Translate the strategy into clear language, direction, and tools the team can carry forward.
About
Brand foundations
Positioning and message systems grounded in customer needs and business reality.
Editorial thinking
Voice and story frameworks that help teams communicate with consistency.
Creative direction
Practical briefs that connect the strategy to identity, campaigns, and digital work.
Sample testimonials · fictional
Mara helped us name what made our offer different, then gave the whole team language we could actually use.
Jo TanFictional founder, Fieldnote Pantry
The strategy was rigorous without becoming abstract. We left with choices, not another deck of questions.
Eli ChenFictional director, North Room Studio
Sample testimonials for layout preview. Replace with real, attributed quotes.
Have a good thing that is hard to explain?
Tell me where you are stuck and what you are trying to make clearer.