01Sorbet Window Deck

Northline Review grew a habit, not just an audience

Q2 audio briefing performance report | fictional sample

Prepared for the executive team · 18 July 2025
Sorbet Window Deck01 / 09
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The quarter is best understood through four signals

  1. Audience momentum and listening habit
  2. Content changes that improved return visits
  3. Where performance outpaced the prior quarter
  4. The decision required for the next cycle
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Repeat listening became the clearest growth signal

Weekly returning listeners rose from 18,400 to 24,900 in Q2, while total reach grew more gradually. Source: Northline Review internal analytics, Q2 2025.

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Three measures show a healthier listening loop

24.9k
weekly returning listeners
+35%
quarter-over-quarter return rate
68%
briefings completed past the midpoint
Sorbet Window Deck · Sample figures, replace with sourced data04 / 09
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Q2 converted more first listens into repeat behavior

Q1 baseline

  • 18.4k weekly returning listeners
  • 42% midpoint completion
  • Two recurring briefing formats

Q2 result

  • 24.9k weekly returning listeners
  • 68% midpoint completion
  • Five recurring briefing formats
Sorbet Window Deck05 / 09
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Small format changes accumulated into a stronger routine

APR

Moved the opening signal into the first 30 seconds.

MAY

Added a consistent Thursday release window.

JUN

Introduced a short recap for returning listeners.

Sorbet Window Deck06 / 09
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“
I know what I will get in the first minute, and that makes it easy to come back each week.
Fictional listener interview, June 2025
Sorbet Window Deck07 / 09
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The strongest lift came from the shortest briefing format

completion %
68Brief54Interview47Roundup39Deep dive
TakeawayFormats under 12 minutes led completion by at least 14 points; test more depth without losing the opening rhythm.
Sorbet Window Deck · Sample figures, replace with sourced data08 / 09
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Fund one more cycle to turn the habit into a system

  1. Approve a 12-week format test with two depth levels
  2. Keep the Thursday release window and first-minute structure
  3. Review retention, completion, and referral together at week six
Sorbet Window Deck09 / 09